Salary plus Bonus

Remote

Direct Hire $140-$155K

How will you make a difference?

We are seeking a strategic, builder-minded Membership Lifecycle & Loyalty Manager for our global client to help reimagine how they attract, engage, and retain their global member community.

This is not a traditional lifecycle role. You will own and shape the future of membership value and loyalty ecosystem—defining strategy while also building and scaling programs from the ground up.

You’ll design a modern membership experience that goes beyond transactions—curating meaningful benefits, forging high-value partnerships, and creating personalized journeys that drive engagement, retention, and long-term member value.

This role requires a unique blend of vision and execution: someone who can define the roadmap, influence stakeholders, and then step in to build, test, and launch programs in a fast-moving environment.

In This Role, You Will

• Define and evolve the membership value proposition, loyalty strategy, and benefits ecosystem
• Build and scale lifecycle programs across the full member journey—from acquisition to renewal and win-back
• Use data, insights, and experimentation to reduce churn and increase lifetime value
• Design, launch, and iterate on loyalty programs, rewards, and personalized member experiences
• Source, negotiate, and manage strategic partnerships that expand and elevate member benefits
• Operate as a hands-on builder—creating programs, testing ideas, and driving execution from 0→1
• Partner across Brand, Martech, Analytics, Product, and Web to bring strategies to life

What You’ll Own & Drive

Membership Value, Loyalty Strategy & Roadmap

• Own the membership and loyalty roadmap, including tiers, benefits architecture, and long-term value strategy
• Define and evolve a differentiated membership experience that drives engagement and retention
• Align membership strategy with enterprise priorities and future growth opportunities

Benefits & Partnership Ecosystem

• Build and scale a high-impact benefits portfolio that delivers real, tangible value to members
• Identify, negotiate, and launch strategic partnerships that expand offerings and enhance the member experience
• Establish a repeatable model for sourcing, evaluating, and managing partner relationships
• Continuously assess and optimize the benefits ecosystem based on usage, feedback, and performance

Lifecycle Strategy & 0→1 Program Development

• Design and implement end-to-end lifecycle strategies across acquisition, onboarding, engagement, renewal, and reactivation
• Build lifecycle programs from the ground up where needed—creating structure, processes, and playbooks
• Define clear hypotheses, segments, and KPIs to guide execution and measure success

Retention, Engagement & Loyalty Activation

• Develop targeted strategies to increase engagement, strengthen loyalty, and reduce churn
• Launch and scale programs that drive habit formation, benefit utilization, and member advocacy
• Deliver personalized, multi-channel experiences that meet members where they are

Renewal & Lifetime Value Optimization

• Own renewal and pre-renewal strategy, including messaging, offers, pricing tests, and timing
• Identify and remove friction across the renewal journey, including payment and auto-renew experiences
• Continuously test and optimize to improve retention and maximize lifetime value (LTV)

Data, Insights & Experimentation

• Use behavioral data, cohort analysis, and experimentation to inform strategy and decision-making
• Partner with Analytics to build dashboards tracking LTV, retention, engagement, and satisfaction (NPS/CSAT)
• Translate insights into actionable programs, tests, and optimizations

Cross-Functional Leadership & Execution

• Act as a key connector across Brand, Martech, Product, Web, Analytics, and Community teams
• Influence stakeholders and drive alignment on priorities, roadmap, and execution
• Balance strategic leadership with hands-on execution—comfortable moving between big-picture thinking and detailed delivery

What You Bring

• Bachelor’s degree in Marketing or a related field
• 5–7+ years of experience in membership, loyalty, lifecycle, or subscription-based marketing
• Proven success building and scaling loyalty programs, benefits, or member experiences
• Experience developing and managing strategic partnerships or benefit ecosystems
• Strong experience owning or influencing roadmaps, strategy, and program direction
• Hands-on experience with CRM and marketing automation tools (e.g., ESP, CDP, Adobe Journey Optimizer, GA4, Tableau)
• Demonstrated impact on retention, churn reduction, and lifetime value through testing and optimization
• Strong analytical skills, including cohort analysis, segmentation, and performance measurement
• Builder mindset—comfortable operating in ambiguity and creating structure where it doesn’t exist
• Ability to move seamlessly between strategy and execution (0→1 and scale)
• Strong communication and stakeholder management skills with the ability to influence across teams
• Experience working in agile, fast-paced, and evolving environments

Additional Details

• Proficiency in English
• Ability to travel up to 15% as needed for events or marketing meetings