Position Summary: The Marketing Analyst is a key contributor to understanding the business and is expected to provide insights and drive changes to optimize marketing efforts. This position requires a thorough knowledge of data and analytics.  A successful candidate will be curious, proactive, and continually seeks to understand behaviors through analytics.

Team: The Marketing Analyst falls under the Chief Marketing Officer’s remit and reports directly to the Senior Marketing Analyst.

Responsibilities:

• Drive quantitative analysis from multiple disparate sources around the performance of marketing channels, including, but not limited to direct mail, affiliate networks, search, display, social, e-mail, and web testing to generate business insights.
• Proficient in data extraction to build, test, evaluate, and maintain robust data analytics
• Assists in optimizing business and campaign performance by utilizing past performance.
• Investigate root causes of trends in data and continuously enhance standard reports
• Draw conclusions, provide recommendations for developing or modifying marketing strategies, build and distribute results to management using query tools and/or BI tools (i.e. Tableau)
• Create, update, and analyze web reporting to understand performance and behavior.
• Assist in the creation of the annual plan and turn business objectives into quantitative analysis
• Track and forecast overall performance and provide comparisons to plan(s) and explain variances based on analytics
• Concise and effective communication skills

Experience & Qualifications:

• Bachelor’s Degree (or related work experience) in quantitative discipline (i.e. Engineering, Statistics, Economics, Business Management or Computer Science preferred)
• At least 2 years’ financial industry experience in complex, data-driven problem solving (student lending experience a plus)
• Strong working knowledge of data query tools (i.e. SAS, SQL, Python) and web analytical tools (i.e. Google Analytics). 1+ years experience coding in SAS, SQL, and/or Python (self-sufficient starting from scratch not simply modifying existing code)
• Experience using BI tools (i.e. Tableau), marketing channels, and marketing data a plus (i.e. direct mail, paid search, etc.)
• Project management skills and strong analytics/problem solving skills
• A creative thinker and self-motivated with excellent communication skills with the ability to translate data results to business stakeholders
• Ability to translate analytical results into business actions
• Ability to thrive in dynamic, collaborative, and fast paced environment and work cross functionally