Associate, Digital Marketing – Finance

    • Full-Time
  • Manhattan, NY
  • 125,000 Annually

Digital Marketing, Associate (Hybrid- NYC)

The Digital Marketing Associate will be responsible for building and evolving our digital properties with
the primary goals of delivering best-in-class digital properties, driving traffic and deepening engagement
across our Financial Advisor audience segment. To be successful in this role, you must have a passion for
building and supporting data-driven and client-centric digital experiences.
The ideal candidate will be passionate about digital-first design principles that aid visual story-telling,
creating compelling and engaging narratives that drive user engagement, the power of test and learn
tactics to optimize user experiences, SEO and understand the power of incremental, continuous
improvement, and will be excited to tackle these and many more opportunities with us. We seek to hire
individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound
judgment and have demonstrated excellence in prior endeavors.

Please review the job responsibilities and requirements below and apply if interested and qualified.

Digital Marketing Associate Responsibilities:
• Manage the day-to-day upkeep of a brand product website (e.g. Real Estate, Credit, etc.)
including content planning and requests, development and execution of tactical content
updates and troubleshooting functional issues should they arise
• Partner cross-functionally with Product Marketing, Technology and Legal /Compliance partners
to define, manage and execute digital tactics in support of strategic product initiatives
• Leverage content management systems and project management tools to oversee marketing
initiatives from content development and execution, to KPI evaluation and optimization.
• Help drive / execute SEO strategies within page structure and content design as part of a more
comprehensive SEO/SEM strategy
• Support implementation of site tagging and tracking initiatives including the development of a
universal tagging taxonomy across Firm websites
• Enhance the site visitor experience with strategic customer journey mapping, lead gen process
improvements, and information architecture enhancements
• Collaborate with engineering teams to conceptualize and implement platform and design
enhancements, and integrate technology upgrade
• Develop relationships with key individuals across the firm to understand best practices and help
reinforce marketing standards for consistent branding and messaging, while maximizing
marketing impact
• Learn from and absorb knowledge about competitive offerings, market trends and industry
developments specific to private wealth management and the alternatives space
• Support analytics reporting and marketing automation efforts as part of broader team and firmwide initiatives

Digital Marketing Associate Qualifications:
• Bachelor’s degree required
• 3+ years of digital marketing experience, preferably in the financial services industry, asset
management experience a plus
• Experience working with content management platforms (WordPress preferred), contact
relationship systems (Salesforce preferred), marketing automation, and data dashboard systems

To apply for this job email your details to hr@infiniasearch.com