Advertising Technology Specialist

    • Contract
  • Malvern, PA
  • 40-60/hr

Contract to hire role.

Looking to bring in an individual with advertising technology and measurement expertise and specific skillsets in Adobe’a DMP, Adobe Audience Manager.

Below are some specific on the role.

Description:

  • Manage and oversee all aspects of reporting for the retail investment advertising campaign
  • Work closely with agency partners to develop an ongoing roadmap for measurement enhancements
  • Partner with aligned marketing managers to develop targeting strategies that align with overall campaign goals and objectives
  • Coordinate with data analysts and agency partners to build relevant audiences in Adobe Audience Manager (AAM), and pursue additional AAM integrations where possible
  • Serve as the direct point of contact for Retail Advertising for the following enhancements:
    • Media Mixed Model
    • Adobe Target proof of concept
    • Expanded multi-touch attribution (MTA) models
    • Adobe Launch implementation
  • Partner with the Corporate Advertising Measurement Consultant to share updates and develop cohesive plans for ongoing campaign measurement
  • Work with IT partners and Corporate Advertising to implement new advertising pixels and tags on new site pages
  • Serve as the direct point of contact with partners at Adobe and LiveRamp to improve usage of tools

Key Qualifications:

  • Must have familiarity with data management platforms, advertising technology, and advertising measurement
  • Ideal candidate will have a foundational understanding of multi-touch attribution and/or other forms of advertising measurement
  • Undergrad degree
  • Occasional travel to NYC may be required

 

To apply for this job email your details to hr@infiniasearch.com